Overview
The layout includes a welcoming front reception area, two small meeting spots, and a more private lounge space equipped with sofas, separated by decorative planters and partially enclosed with a rooftop structure featuring integrated spotlights. The stand strikes a balance between open accessibility and comfortable, semi-private interaction zones.
Initial Sketches
The design prioritized flow and visibility while incorporating brand storytelling through immersive visuals. The lounge space was planned as a key relaxation area, distinct from the more active front zone, with layered lighting and plant elements adding warmth and comfort.
Construction
The stand is built on a raised platform with integrated lighting to clearly define its perimeter. Structural elements are modular for efficient assembly and disassembly, with lightweight framing supporting the illuminated walls and rooftop canopy. Natural and industrial finishes are combined for a sleek yet approachable look, while hidden wiring and clever joinery ensure a clean presentation. The rooftop structure also allows for rigged lighting, further enhancing visibility and atmosphere across the stand.
Details
A raised floor with illuminated edges defines the footprint of the stand, while additional LED strips along the floor and reception base enhance the visual appeal. Strategically positioned 3D illuminated logos at elevated wall points ensure brand presence from a distance. At the rear, a storage room is neatly integrated into the layout for functionality.
Two large TVs display dynamic gaming content, while the entire stand is wrapped in vivid, full color printed graphics that reflect the client’s gaming portfolio. The result is a highly engaging and visually rich environment that captures attention and delivers a memorable brand experience.
Final Look
The completed Turbostars stand commands attention with its vibrant visuals, clever lighting, and thoughtfully zoned layout. From its illuminated architectural features to immersive brand storytelling, every element is designed to captivate and engage. The final result is a dynamic, interactive space that not only reflects the excitement of the gaming industry but also leaves a strong, lasting impression on every visitor.
