Overview
Designed for visibility and engagement, the stand includes two dedicated meeting areas with custom designed tables featuring illuminated rims. At the front, a product display table invites hands on interaction, while two vertical touchscreens offer intuitive access to digital content.
Initial Sketches
The layout was conceived to be open and inviting, encouraging fluid visitor movement. The back wall was designated as the core functional zone, integrating key brand features and visual anchors.
Construction
The back wall includes a sleek bar with a large TV mounted above it. On the right side of this wall, illuminated blue beams add depth and visual contrast. A prominent overhead banner with a glowing rim and 3D logos wraps the top of the stand, supported by two structural columns.
Details / Highlights
One column features a large LED screen directed outward to attract passersby, while the other showcases a glass panel with colorful foil and an engraved Betby symbol, both fully illuminated to enhance brand presence. The combination of clean lines, high-quality finishes, and strategic lighting creates a striking, contemporary exhibition space.
Final Look
The Betby stand in Miami is a refined showcase of modern design and brand clarity. Its clean architecture, high-gloss finishes, and strategic lighting come together to create a polished, high impact environment. From the interactive product displays to the illuminated signature features, every element has been thoughtfully crafted to attract, engage, and impress. The result is a contemporary, functional space that communicates innovation and elevates the Betby brand on the show floor.
