Overview
The island layout ensures full accessibility, with open space flowing naturally from front to back. Dual reception counters, serving also as bars, welcome visitors from both directions. The stand's bright appearance is achieved through extensive use of LED strip lighting integrated into walls, ceilings, the raised floor, and bar area. Black surfaces paired with purple accent lighting create a sleek, modern aesthetic.
Initial Sketches
The concept was built around a central product focus, framed by lighting to make it “pop.” The layout features clear pathways and zoning for interaction, visibility, and privacy, balanced across the island structure.
Details & Highlights
The Octoplay stand concept centers on bold verticality and immersive lighting to create a high impact presence on the show floor. Constructed from a series of vertically segmented, illuminated wall panels, the design brings structure and rhythm, while a towering top banner with massive LED screens on all sides ensures maximum visibility. Vertical screens on the outer walls display dynamic content, enhancing brand storytelling. The layout is thoughtfully zoned, with open meeting areas on one side and a private meeting room enclosed in patterned semi-transparent glass on the other, adjacent to a server room. A discreet storage area is tucked behind the reception for added functionality. Exceptional lighting is the defining feature vibrant LED accents and large-scale digital elements create energy and movement throughout. The clean, open layout and refined visual identity make the stand both highly functional and visually unforgettable.
Final Look
The Octoplay stand at SBC Lisbon 2025 stands out as a bold expression of innovation and energy. Its striking use of LED lighting, immersive digital displays, and sleek architectural design creates a high impact experience that’s impossible to miss. The open island layout, combined with dynamic product presentation and thoughtfully zoned areas, ensures seamless visitor flow and interaction. This final execution perfectly captures the brand’s vibrant identity and leaves a powerful, lasting impression on the show floor.
