Overview
Maintaining a strong visual identity, the stand carried over the prominent top banner from the Rio event, keeping the same shape and size. Supported by illuminated columns and complemented by a large LED screen with a glowing rim, the stand achieved high visibility and a strong presence on the exhibition floor.
Initial Sketches
The design team strategically repurposed core elements from the previous event while adapting the layout to suit a new venue. The goal was to balance brand familiarity with contextual relevance, ensuring functionality and flow for a different audience and space.
Details / Highlights
The stand offers a variety of meeting spaces, from open and casual to more private, semi-enclosed areas at the rear. Thoughtful lighting throughout enhances both the aesthetics and functionality, aligning with Betby’s refined and modern design philosophy.
Final Look
The Betby stand at SiGMA São Paulo demonstrates the power of smart design evolution and brand consistency. By reusing key structural elements from its SBC Rio appearance, most notably the signature top banner, the stand maintains a strong visual identity while seamlessly adapting to a new context. Enhanced by dynamic lighting, digital engagement points, and refined meeting areas, the final space delivers a cohesive, premium experience that reinforces Betby’s global presence and commitment to design excellence.
