Overview
The stand is designed for both visibility and user interaction. A raised, illuminated floor rounded at the open corner, adds subtle elegance and guides visitors into the space. The bright atmosphere is enhanced by a ceiling-mounted lightbox and a large overhead banner featuring 3D illuminated logos, ensuring a standout presence on the show floor.
Initial Sketches
The concept focused on a clean, open plan layout with carefully defined zones for interaction, product display, and private meetings. Visibility and brand clarity were central to the design, resulting in an accessible and striking spatial arrangement.
Construction
The structure features premium white finishes and smart lighting integration. A side mounted LED screen with an illuminated rim offers dynamic content, while a rear wall hosts a flat-mounted LED TV above a sleek bar with concealed storage. Two private meeting areas feature custom-designed tables and subtly illuminated edges for a refined touch. A display cabinet showcases a signed Magnus Carlsen chessboard trophy, accentuated by vertical white light beams along the adjacent wall.
Highlights
At the stand’s entrance, a central display table invites visitors to explore Betby's products, alongside a vertical LED touchscreen for browsing the company's website. The illuminated floor, glowing beams, and signature branding elements make this stand both highly functional and visually iconic, delivering a premium experience with a minimal, high-tech feel.
Final Look
The Betby stand at SBC Rio delivers a powerful visual statement through its sleek minimalism and high-end execution. From the glowing architectural lines to the precision lighting and interactive digital features, the space reflects a brand focused on innovation and quality. Every element, from the signed trophy display to the illuminated floor has been crafted to support both engagement and brand clarity. The result is a sophisticated, modern stand that not only attracts attention but leaves a lasting impression of Betby’s forward-thinking identity.
